Importance of 3D Visualization: 6 benefits for designers and architects

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Introduction

Designers and architects are always between two worlds: on the one hand, there is the client, and on the other, the one who will implement the project (for example, a construction organization). They both need to clearly understand how the object will look and function in the future. The most effective way to present these characteristics is to create a 3D visualization that depicts the future object in detail. Let's consider in what cases it is needed and what benefits of 3D visualization architects and designers can get.

What is 3D Visualization in architecture?

3D visualization, or 3D rendering, is the final step in creating a visualization of an object. In fact, it is a high quality image or video of a non-existent object (building, interior, piece of furniture) that looks as if it already exists in reality. The finished file is usually one of the common formats that can be opened on both computers and smartphones: PG, PNG, or MP4. It reflects all the qualities and characteristics of the future object: colors, textures, size ratios, light, etc. It displays all the details: the texture of the sofa upholstery, the pattern on the tiles, the fabric of the curtains, etc. The technology allows you to show an object from different angles and under different lighting conditions. Ideally, the finished project should look exactly like the approved rendering. Frankly speaking, not every object requires 3D visualization, as it involves a separate specialist (3D artist) and a certain budget expansion. If the designer works with a regular client or if the object is small and does not need to be promoted, a 2D or 3D plan may be a good choice. However, this is often not enough, so let's talk about the advantages of 3D visualization and when it is especially appropriate to use it.

All participants in the process benefit from 3D visualization: architects, designers, interior designers, clients, and contractors.

Conclusion

It is difficult to overestimate the importance of 3D visualization for an architect. It helps to not only create photorealistic images but also communicate with the client and further develop the project. With it, you will be able to present and coordinate the project with the client more easily and identify mistakes and inaccuracies at an early stage of design. In return, your client will receive not only an idea of the future project but also excellent marketing materials and sometimes even a list of specific products that will be needed to create a home design, for example.